In a nutshell, the two main varieties of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization means search engine optimisation and it’s about getting your site to rank up to possible with search engines. Back to the two types of SEO:
On-page, also called on-site search engine optimization. Off-page, also called off-site. This short article concentrates on off-page SEO. However, just so you know, on-page SEO is primarily about the key search phrases placed on the pages of the site. For instance, a lawyer’s home page key keyphrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results originate from off-page SEO which boils down to acquiring many and-quality links to your site. These links are classified as backlinks. The main component that improves your rankings with the search engines will be the number and excellence of links to your website.
Ways to get those inbound links for your lawyer website? There are 3 main options for getting inbound links:
* attract them;
* go and acquire them; and
* create one-way backlinks yourself.
* Attracting backlinks
You should create a reason inside your website for an additional blog or website to want to link to your site. The best way to accomplish this is create content that folks will like. Content can be written, audio, images, and video. Lawyers have a pretty good opportunity attracting links since they have specialized knowledge that individuals have to know about. Therefore, writing in-depth concerning your practice area will probably attract links. Be sure the titles of the content are compelling and get away from writing a lot of in legal language. It may be informative, but it’s not compelling.
Go and get inbound links through link exchanges – A popular method for acquiring backlinks is trading links along with other lawyers. Type “lawyer link exchange” and you’ll get no shortage of law firm websites willing to exchange links. There’s a pretty good debate inside the SEO community right now regarding how effective link exchanges are. In my experience inbound links because of link exchanges continue to be valuable and can boost your search engine results. Link exchanges are false votes of popularity to get a website (the theory behind using links as being a ranking criterion); however, it’s not always the case. Lawyers listing other lawyers can be a service for individuals needing an attorney in another location. At the end of the day, in my knowledge of my websites, link exchanging works.
Create one-way backlinks yourself. One-way links are the types in which you don’t reciprocate a hyperlink. You can create one-way backlinks in 4 ways:
* Write and publish articles online;
* Reply to blogs that don’t have a no-follow tag;
* Social bookmark your website; and
* List your lawyer website with online directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a perfect example. In the event you consider the bottom with this article you’re reading, you’ll view a brief bio or resource box. In this box I placed two links. EzineArticles.com (and a lot of the hundreds of article directories online) permit two links to some site of your choosing (that fit inside the terms, lawyer websites are permitted). The trouble with writing and publishing articles is it requires a long time. If you don’t like writing, then it’s a chore. A part of great SEO for lawyers is doing it fast and efficient. Having said that, most lawyers can write so publishing online isn’t too onerous.
Reply to blogs that don’t use a no-follow tag – Without getting technical, do a search for blogs that don’t have zero-follow tag in the comments and you’ll find many. No-follow tags are website coding making the hyperlink invisible to browse engines and thus useless for SEO purposes to you. Go these non no-follow commenting blogs and leave comments with links in your site. Only head to sites related to your site.
Social bookmarking your web site – You will find dozens, if not numerous social bookmarking websites. It’ s a smart idea to have someone at another IP address bookmark your website. Don’t have a similar person repeatedly bookmark your site and don’t you bookmark your web site.
List your lawyer website with online directories – There are at least more than a thousand online directories. Once you list your website under a particular category, you have a link to your site.
Disadvantage to creating your personal one-way links – The down-side to creating your personal one-way links is the fact that it’s very time-consuming work. Writing and publishing a great article will take time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your website on dozens of social bookmarking sites takes time. Registering and listing your law firm’s site with 1,000 online directory takes lots of time. Don’t misunderstand me, this is the way SEO for lawyers is done. It’s worth the cost in the long-run because those links give your website search engine ranking power indefinitely.