TikTok is an iOS and Android social networking video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are similar, but run on different servers to comply with Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to one minute. It is popular in Asia, the usa, and other parts of the world. TikTok is not available in China along with its servers are situated in countries where the application is available.
In 2018, the application became popular and have become by far the most downloaded app within the U.S. in October 2018. At the time of 2018, it is available in over 150 markets, as well as in 75 languages. In February 2019, TikTok, combined with Douyin, hit one billion downloads globally, excluding Android installs in Chin
Douyin was launched by ByteDance in China in September 2016. Douyin was made in 200 days, and within a year got 100 million users, using more than 1 billion videos viewed each day. TikTok was introduced within the international market in September 2017. On 23 January 2018, the Best Tiktok Website ranked #1 among free mobile app downloads on app stores in Thailand and other countries.
TikTok has been downloaded about 80 million times in the United States, and 800 million times worldwide, based on data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.
On September 3, 2019, TikTok as well as the NFL announced a multi-year partnership. The partnership includes the launch of an official NFL account that can bring NFL content to worldwide fans.
musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent approximately $1 billion to purchase musical.ly, a startup situated in Shanghai with the office in Santa Monica, California, having a popular social media platform targeting the usa teenage market. Looking forward to leveraging the united states digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was actually a social media video platform that allowed users to generate short lip-sync and comedy videos. Its official release was on August 2014.
Expansion in other markets – At the time of 2018, TikTok is currently available in over 150 markets, and in 75 languages. TikTok was downloaded a lot more than 104 million times on Apple’s App store during the full first 50 % of 2018, according to data presented to CNBC by Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, YouTube and Instagram to get the world’s most downloaded iOS app for the period of time.
Douyin – As being a separate app from TikTok, Douyin is accessible through the developer’s website and has maintained the identical app title since its launch in September 2016. Element of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For instance, its advertising campaign in 2018 Spring Festival Gala alone brought a growth of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.
Features – The TikTok mobile app allows users to produce a short video of themselves which regularly feature music in the background, can be sped up, slowed down or edited with a filter. To make a music video with the app, users can lzqwnk background music from numerous music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to discuss with other individuals on TikTok or any other social platforms. They can also film short lip-sync videos to popular songs.
The app’s “react” feature allows users to film their response to a certain video, over which it is placed in a small window which is movable across the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly